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the importance of influence in the marketing role…

Influence is a sometimes elusive trait that can have a great impact on how you are perceived in the public eye. A company can have excellent brand recognition, but to have real influence in the...

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it is a must for you, to be you! (part 1)

Whenever you are placed in front of a potential customer, you have to remember that you are not just selling them a product or service, but you are also selling them yourself. Customers will often feel...

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reveal your genuine self! (part 2)

Being genuine is not something you should try to simulate, but rather it is about being yourself and showing others the real you. We often take on many roles in a variety of situations for a number of...

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social scoring and its weaknesses

When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook. Social...

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online tactics for small business marketing

If you’re a small business owner who is new to online marketing, you may be finding it difficult to navigate all of the options available to you. Although Internet marketing is still an evolving...

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making social media effective for a non-profit organization

Non-profit organizations such as charities and community service organizations have a lot to gain from social media in the same way that for-profit business does. The format can increase the public’s...

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do we really like social media?

We Wish You A Very Merry Christmas… Social media is very powerful when you use it correctly. You can easily gain followers, customers and a lot of coverage. At the same time, many people are getting...

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is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being...

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some companies will have a poor experience with their social media consultants!

There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter...

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are you casting stones with your social media channels?

It is easy for emotions to run high about specific topics, but it is very important for a business using social media to keep a firm grasp on their main marketing goals. If you make a post on Facebook...

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get in their face!

We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program...

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how is your social authority?

We know that web 2.0 and search engine optimization (SEO) are increasingly converging and the connecting lines are becoming more and more blurred. Social media and SEO increasingly work hand in hand....

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didn’t i tell you that?

After recently attending a few events associated with a market segment bowden2bowden dabbles in often, it gives me some pleasure to sit down and reflect about conversations I have had over the last...

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integrating social media into your existing marketing plan.

Regardless of how established your business is, it is vital to embrace the growth of social media marketing. You should still utilize whichever traditional marketing methods have proven themselves to...

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lifecycle marketing: understanding the value of your existing customers

As you hit the Internet looking for the greatest way to find more customers, it’s kind of easy to forget about the one you already have. That’s the thing with marketing; 95 percent of the stuff about...

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globalization and the impact of culture on brands

Building a brand and marketing across borders requires some preliminary market research. Small to mid-size businesses who do not have a large research staff on hand must still  be conscious of cultural...

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how to use your business brand to build value with your customers

Your company brand is one of the most vital features of your business and can literally make or break your company. Take a look at Kraft’s recent acquisition of Cadbury for $9.5 billion dollars. This...

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define your brand as a selfless leader and not a self-promoter

There is a difference between marketing your brand and living your personal brand. There seems to be some confusion when it comes to personal brand development due to the popularity and dependence of...

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build your brand and increase engagement by thinking “community”

When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk...

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“a conversation” with Joe Pulizzi

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...

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